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Agent Paid Advertising

Fund vendor marketing costs yourself

Christiaan Lok avatar
Written by Christiaan Lok
Updated over 2 months ago

Agent Paid Advertising is a similar to Vendor Paid Advertising in the use of funds, however in this case an agency has offered to fund the marketing costs for a vendor and then wishes to finance that cost with Rello instead of using working capital.

The agreement is directly between Rello and the agency, and does not involve the vendor.

How does it work?

Agent Paid Advertising is accessible to agencies onboarded with Rello. Agreements can be created from the Rello portal, or via integrated partners.

Information required typically includes:

  • Property address

  • Expected sale price

  • Copy of the listing authority

  • Amount you want Rello to fund

Rello will disburse approved funds to the agency's bank account.

What are the fees?

Rello charges a flat service fee on the request amount for 120 days from the date of approval. The service fee is deducted from the approved disbursement.

The minimum service fee is $100, regardless of the requested amount.

Example (assume the service fee is 5%)

Requested amount: $20,000

Service fee: 5% of $20,000 = $1,000

Disbursed to agency: $19,000

Total repayable: $20,000

How much will Rello fund?

You can access up to $35,000, subject to approval.

When is repayment due?

An Agent Paid Advertising agreement states repayment is due on the earlier of these milestones/events:

  1. If the property is withdrawn from sale

  2. When the deposit has been released

  3. When the property is sold

  4. 120 days from approval

The agency will transfer fund to RelloPay via EFT.

Legals

As Agent Paid Advertising is a facility provided to an agency under a master agreement, refer to the Rello account owner and/or your specific agreement for terms & conditions applicable to your agreement.

Privacy policy here.

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